Only two weeks ago the Amarone 2012 was presented. What is your feeling and how it was received by the public? The audience always participates with enthusiasm to this sort of “baptism” as the Amarone enters the market. In the two days at Gran Guardia in Verona, people can meet the companies of the territory, and not only they can choose the Amarone that they prefer but also learn more about the heritage of a wine, its life and characteristics. We must never forget the importance of the relationship and empathy between the wine companies and the wine enthusiast, and when it is established the result is a great loyalty. An event like Anteprima Amarone builds a stable and strong relationship between the great red wines of Valpolicella and international consumers.
What aspects of the wines of Valpolicella affecting consumers and international markets? The common denominator between an international brand such as Amarone, which is the spearhead of the production and the Valpolicella, which is the most simple wine of our winemaking pyramid, is the territory. The uniqueness of the vineyard from which we produce 4 different wines, the aromatic differences linked to the different soils and microclimates, the ability of producers to imparting a personality so recognizable and autochthonous wines made with 3 historical cultivars: Corvina, Rondinella and corvinone and a handful of other local grapes. This is the great strength of Valpolicella that can also be exploited in the challenges of the global market and this is the direction we are taking in terms of production chain.